Urban Decay Eden Matte Eyeshadow Primer Potion is an eyelid primer with a matte finish for vibrant, crease-free eyeshadow looks that last up to 24 hours.BenefitsThis nude, creamy eye primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.Longwear formula prevents eye shadow and eyeliner from creasing and cracking.